TRI NGUYEN MICROSOFT INTERNAL
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ASEAN $88M+

Regional Expansion — Malaysia, Philippines, Indonesia

Travelling Hub Weeks & New Market Penetration

5

Countries

4

New Sectors

15+

Customers

Sinar Mas $39.6M, BNM $5M, Affin $1.73M

Key

The Story

A defining aspect of FY26 was the systematic expansion of Hub reach across ASEAN through multi-day Travelling Hub weeks.

Malaysia Week (Sep 2025): 4 consecutive engagements across Axiata, CIMB, and Affin Bank. Delivered the canonical Agentic AI Framework reused globally.

Indonesia (Oct 2025): Sinar Mas Digital Day — $39.6M rapid prototyping, the single largest Indonesia deal influenced.

Philippines Week (Nov 2025): 4 engagements across East West Bank (AI Governance), BDO (first Hub engagement), and BPI (Center for Innovation Architecture). Expanded Hub into Philippines banking.

Malaysia Week (Jan 2026): CIMB ($100M with EY), Maybank Name Screening, Bank Negara Malaysia (first-ever central bank Hub engagement).

New sectors penetrated: Energy (TNB $1.72M), Education (NP $1.45M), Cybersecurity (Ensign), Capital Markets (Eastspring $137M), Media (MediaCorp $11M).

Key Workstreams

Malaysia Travelling Hub (Sep & Jan) — 9 engagements across 5 customers

Philippines Week (Nov) — BPI, EWB, BDO across 4 engagements

Indonesia — Sinar Mas Digital Day ($39.6M)

Thailand — SCB Content Understanding + Marketing Agent (2-day)

New Sector Entry — TNB (Energy), NP (Education), Ensign (Cyber), Eastspring (Capital Markets)